Terms & Conditions

Conversion Correct
A brand of Don’t Tell Charles Pty Ltd
ABN 31 606 820 704

1. Overview

These Terms & Conditions govern all services provided by Don’t Tell Charles Pty Ltd (ABN 31 606 820 704) trading as Conversion Correct (“we”, “us”, “our”).

By submitting an application, engaging our services, or making payment, you agree to these Terms.

2. Services

Conversion Correct provides advisory and implementation services including, but not limited to:

  • Conversion diagnostics and audits

  • Strategic recommendations

  • Funnel and conversion pathway analysis

  • Copy and messaging strategy

  • Implementation support

  • System setup

  • Optimisation projects

  • Ongoing advisory or retainer services (if agreed in writing)

The specific scope of services will be confirmed in writing prior to commencement.

Any work outside the agreed scope may incur additional fees.

3. Fees & Payment

All fees are quoted in Australian Dollars (AUD) and are exclusive of GST unless otherwise stated.

Fees will be confirmed in writing prior to commencement.

Payment terms will be outlined in the engagement confirmation, invoice, or proposal.

Unless otherwise agreed:

  • Payment is due upfront prior to commencement.

  • For implementation or project work, staged payments may apply.

  • For ongoing services or retainers, payment is due in advance of each billing period.

Work will not commence until payment has been received unless otherwise agreed in writing.

Late payments may result in suspension of services.

4. No Guarantee of Results

Our services are advisory and strategic in nature.

We do not guarantee:

  • Specific revenue outcomes

  • Conversion rate improvements

  • ROI increases

  • Business growth targets

  • Marketing performance outcomes

Results depend on implementation, operational decisions, internal capacity, market conditions, and factors beyond our control.

5. Client Responsibilities

You agree to:

  • Provide accurate and complete information

  • Provide access to relevant systems, accounts, and data as required

  • Respond in a timely manner

  • Review deliverables promptly

  • Implement recommendations at your own discretion

We are not responsible for outcomes resulting from inaccurate information, delays, or failure to implement recommendations.

6. Implementation Work

Where implementation services are provided:

  • Scope will be defined in writing.

  • Changes outside agreed scope may incur additional fees.

  • Timelines are estimates and depend on client responsiveness.

  • We are not responsible for third-party platform limitations, outages, or changes.

If implementation requires third-party tools, advertising platforms, or software, those costs remain the client’s responsibility.

7. Intellectual Property

All frameworks, methodologies, documents, analyses, templates, and strategic materials created by us remain the intellectual property of Don’t Tell Charles Pty Ltd unless otherwise agreed in writing.

Upon full payment, you are granted a non-exclusive, non-transferable licence to use materials within your own business only.

You may not:

  • Resell

  • Distribute

  • Republish

  • License

  • Share publicly

Our proprietary materials without written consent.

8. Confidentiality

We agree to treat all confidential business information as private and will not disclose it without consent, except where required by law.

You agree not to disclose proprietary methodologies, systems, or internal processes shared during engagement.

9. Limitation of Liability

To the maximum extent permitted by Australian law:

Don’t Tell Charles Pty Ltd is not liable for:

  • Loss of revenue

  • Loss of profits

  • Indirect or consequential losses

  • Business interruption

  • Third-party platform performance

Our total liability is limited to the amount paid for the specific service engaged.

10. Cancellations & Termination

Diagnostics & Project Work

  • Payments are non-refundable once work has commenced.

  • If cancelled prior to commencement, refunds may be issued at our discretion, less administrative costs.

Ongoing or Retainer Services (if applicable)

  • Either party may terminate with written notice as agreed in the service agreement.

  • Fees paid for completed work are non-refundable.

11. Independent Advice

Our services do not constitute legal, accounting, financial, or tax advice.

Clients should seek independent professional advice where appropriate.

12. Third-Party Platforms

We are not responsible for:

  • Changes in third-party algorithms

  • Platform suspensions

  • Policy updates

  • System outages

  • Software errors

Clients remain responsible for compliance with all platform terms.

13. Governing Law

These Terms are governed by the laws of Victoria, Australia.

14. Amendments

We reserve the right to update these Terms at any time. The latest version will be published on our website.