You don't need more marketing. You need better conversion.

I audit your customer journey and compare it against your business data to find where conversion is leaking. Then, I fix it.

→ Convert more of your existing demand

→ Capture revenue you’re missing

→ Increase return on what you’re already doing

Apply for a Conversion Diagnostic
Apply for a Conversion Diagnostic

This is not:

✕ Starting from scratch

✕ Rebuilding everything

✕ Adding more channels

This is for you if

You generate revenue through bookings, consults or service delivery.

You have a live website and booking system

You’re already investing in marketing (SEO, Google listings, paid ads, content marketing or events)

Bookings are coming in but not consistently

You’re doing all the things, but growth feels harder than it should.

Ads drive clicks, but you’re unsure how much revenue they generate

Trials or intro offers don’t convert consistently

Your email list exists, but doesn’t drive sales

Clients book once, but don’t return at the rate they should

You rely on constant promotions and sales to meet your revenue target

You should be making more money from what you’re already doing.

You just don’t know where it’s leaking.

Agencies manage.
Ads, campaigns, content.
But strategy isn’t clear to you. It’s a pay and trust game.

Coaches guide.
Mindset, strategy, frameworks.
But implementation still sits with you.

I correct.

I show you exactly where conversion is leaking in your customer journey and implement the fix. You don’t guess or implement alone.

Apply for a Conversion Diagnostic
Apply for a Conversion Diagnostic

What I Look At

Core Conversion Path

From first interaction to first payment.

  • Offer positioning & value clarity

  • Website & landing page conversion

  • Booking & checkout friction

  • Sales decision pathway (call, proposal, or payment structure)

Traffic & Lead Flow

How qualified prospects enter your system.

  • Traffic quality (ads, organic, referral)

  • Messaging alignment across channels

  • Lead capture & nurture pathways

  • Traffic-to-offer continuity

Revenue Expansion

What happens after the first payment.

  • Onboarding experience

  • Retention structure

  • Upsell & cross-sell opportunities

  • Reactivation of past clients

Conversion inefficiencies leak potential revenue.

And leaks compound.

If your business generates $50,000 per month:

A 5% revenue leak = $2,500 per month
A 15% leak = $7,500 per month

That’s conservatively $30,000–$90,000 per year in unrealised revenue while you’re doing all the things to push growth.

How it works

Every diagnostic is based on your real performance data, so we’re working from facts, not opinions.

  • Your diagnostic begins with your Core Conversion Path — analysed using your actual performance data to identify behavioural patterns, drop-offs, and revenue friction:

    • Offer positioning & value clarity

    • Website & landing page conversion

    • Booking & checkout friction

    • Sales decision pathway (call, proposal, or checkout structure)

    Additional systems can be reviewed, but only after the Core Conversion Path:

    • Traffic & Lead Flow

    • Revenue Expansion

  • You receive:

    • A structured diagnostic report mapping your Core Conversion Path
    • A documented list of all observed conversion friction points
    • 3–5 prioritised structural correction recommendations
    • Estimated commercial impact tied to your current numbers
    • A live strategy call to walk through findings and implementation order

    No theory.
    No generic advice.
    Just a clear view of where revenue is slipping — and what to fix first.

  • After the diagnostic, you choose the next step:

    • Implement the recommendations internally
      or

    • Engage me to implement

    There is no obligation beyond the diagnostic.

Apply for a Conversion Diagnostic
Apply for a Conversion Diagnostic

I’ve sat on every side of this table.

10+ years in digital marketing.
$3M+ generated across physical and online offers.

I’ve hired agencies. Worked with developers. Partnered with brands.
I’ve been the founder. The client. The designer. The creator.

I understand marketing and conversion from every vantage point. I’ve built, broken, rebuilt, and optimised revenue systems from the inside.

That’s why I don’t add more noise.
I correct what’s already there.

You can keep increasing ad spend.
You can keep launching new promotions.

And hope the return improves

Or you can identify exactly where conversion is leaking and fix it properly.

Get Started

1.

Application

This short form gives me context about your business to determine whether we’re a good fit.

2.

Planning Call

If we’re a fit, I’ll hop on an obligation-free call with you to discuss scopes, expectations, processes and answer any questions you might have.

3.

Engagement

You’ll receive a clear proposal outlining scope, timelines and next steps.

Work begins once engagement is confirmed.

No surprises. No long-term lock-ins.

Apply for a Conversion Diagnostic
Apply for a Conversion Diagnostic

Money Back Guarantee

If I don’t identify at least 3 specific leaks in your conversion path that are leaving money on the table, I’ll refund your diagnostic fee.

Apply for a Conversion Diagnostic
Apply for a Conversion Diagnostic

Frequently Asked Questions

  • Client-based businesses generating revenue through:

    • Bookings

    • Consultations

    • Service delivery

    You already have some existing demand.
    You want it converting better.

  • Conversion Correct is designed specifically for service and client-based businesses where revenue flows through:

    Marketing → Enquiry → Booking → Service → Follow-up → Retention

    If your business relies primarily on product sales or inventory-based funnels, this isn’t the right diagnostic.

  • Most businesses discover they’re closer to revenue growth than they think.

    Common outcomes include:

    • Clear visibility on where conversion is breaking
    • Revenue already within reach, but currently leaking
    • Offers that need refining, not replacing
    • Retention gaps that quietly cap growth
    • Marketing activity that isn’t tied to measurable return

    The goal is simple:
    Increase revenue without increasing more channels.

  • You’ll know exactly:

    • Where conversion is breaking
    • What’s costing you revenue
    • What needs attention first

    From there, you can:

    • Implement internally
    • Or engage me to support conversion correction

    This is not an agency retainer model.
    Correction work is scoped intentionally and only where required.

  • • Application review: within 48 hours
    • Planning call: 30–45 minutes
    • Diagnostic delivery: within 14 business days of receiving required access

    Correction implementation timelines depend on scope and complexity.

  • The Conversion Diagnostic is $2,750 + GST.

    Correction implementation is scoped separately based on what’s required.

  • What access do you need to perform the diagnostic?

    To accurately identify where revenue is leaking, I’ll need temporary access to a few core systems such as your website analytics, booking or checkout platform, and any automated confirmation or follow-up emails related to your first purchase.

    Where possible, access is read-only, and it’s only used for the duration of the diagnostic.

    Upon engagement, I’ll provide a simple checklist of the exact access required so everything is clear before we begin.

  • I’m based on the Mornington Peninsula, Australia.

    All diagnostics and calls are conducted remotely via Zoom.

    If you’re local, I’m open to meeting in person. I prefer getting to know the business in person where possible.

  • If you’re unsure whether this is what you need, please reach out before applying. You can use the form on the Contact page or email me directly at thao@conversioncorrect.com.au